Probe The Secrets of Brain

Everything we do, every thought we've ever had, is produced by the human brain. But exactly how it operates remains one of the biggest unsolved mysteries, and it seems the more we probe its secrets, the more surprises we find.                         by Neil deGrasse Tyson

Brain Lobes and waves:

As we all have studied about the four lobes of our brain back in our school days, I’ll give you a brief introduction of them once again so that you can re-collect that good old theory.

To study Neuro-marketing, one definitely needs to know all parts of the brain in order to understand the functioning and how each part reacts to different parts of an advertisement. Starting with the lobes

In most of the cases by studying activation in these lobes we’ll get to know whether a commercial is going to be liked by people or announced boring.

Apart from lobes, brain waves play an important role as they determine our state when we are exposed to external stimuli. The major 4 waves are:

Image Courtesy: Google Images.

I know this has become too scientific to grasp but this simple theory of brain has led to so many discoveries and manifestation of profit among investors.Next posts will introduce you to logo designing and branding and I bet this would be something that would make you wonder how simple things can create a complex impact on your minds!!!