MYSTERY DEMYSTIFIED !! - It's All About Brain Activity.

Exploring new ways to get the best results have always been our motto and so has been for many brands and companies worldwide. It's high time we open our minds to this breathtaking technology.... The advertisement world can be changed easily and the profits can be brought to astounding states..!! The Examples below are self explanatory.. Enjoy :) 

There are many studies that have been conducted till now in the field of neuromarketing but the most famous are: 

1)Campbell’s soup : In 2010 Campbell's decided to change the packaging of their soup as they realized that their sales were not increasing. After studying the effect of packaging using brain scans, ECG, GSR and other biometrics on 40 subjects, they found that the logo of Campbell's

 at the top deterred the consumers from buying certain soups as it made their search difficult. Additional research concluded that the spoon in the packaging did not elicit much activity in the brain as it had little emotional engagement. They decided to replace the spoon with steam to make it look more realistic and replaced the bowl with a bigger one. Also they placed the Cambell’s logo at the bottom instead of keeping it at the top, this change in the design evoked much greater activity in the brain resulting in increase of sales.

      2)Yahoo’s Successful Commercial : Yahoo tested their 60- second television commercial that features happy, dancing people around the world with neuromarketing techniques. It tested it using EEG and found that the ad activated the frontal cortices of brain and the limbic system. The Frontal cortex of brain is associated with memory and emotions. The commercial was aired in September to lure more users to use their search engine and is now a part of their $100 million branding campaign.

      3) KFC Commercial dissected using EEG and eye-tracking : Excitement after one third of the ad increases followed by the number of faces resulting in increased activity in the brain.

Have a look : https://www.youtube.com/watch?v=6UBRSgS0aGA&feature=c4-overview-vl&list=PL3ADB9BD036BA33A9