Can colour effect human behaviour? How does colour change customer's reactions? 

Colours play a vital role in framing consumer's decisions as there is a very strong connection between colour and feelings. Colours are responsible for triggering a specific type of response in the brain and the body. For example, red raises the blood pressure and and pulse rates whereas blue lowers the blood pressure and respiration rates. Colours prove to be a brand's identity for a marketer as it connects to their emotions. For a retailer, persuasive ability is the key to shopping and this is achieved by visual cues, the strongest and the most persuasive colour.

Color and Marketing
When marketing new products it is crucial to consider that consumers place visual appearance and color above other factors when shopping (1% sound / smell, 6% texture, 93% visual appearance).

• 85% of shoppers place color as a primary reason for why they buy a particular product.

Color and Branding
Color increases brand recognition by 80%. Brand recognition directly links to consumer confidence.

If you are you the owner of a small, medium or a large corporation, you probably have an understanding of what the significance color of money is, but do you know the color of your "business"???

The right color of your company renders customers positive reaction or creates a negative perception; it is therefore paramount to your success to adopt the color that evokes a positive energy in your audience.
Having acquired this new insight, why not start firstly by applying it to your corporate logo, your stationery and business documents, your catalogs, your advertising and possibly - depending on the type of business your packaging products.