Can colour effect human behaviour? How does colour change customer's reactions? 

Colours play a vital role in framing consumer's decisions as there is a very strong connection between colour and feelings. Colours are responsible for triggering a specific type of response in the brain and the body. For example, red raises the blood pressure and and pulse rates whereas blue lowers the blood pressure and respiration rates. Colours prove to be a brand's identity for a marketer as it connects to their emotions. For a retailer, persuasive ability is the key to shopping and this is achieved by visual cues, the strongest and the most persuasive colour.

Color and Marketing
When marketing new products it is crucial to consider that consumers place visual appearance and color above other factors when shopping (1% sound / smell, 6% texture, 93% visual appearance).

• 85% of shoppers place color as a primary reason for why they buy a particular product.

Color and Branding
Color increases brand recognition by 80%. Brand recognition directly links to consumer confidence.

If you are you the owner of a small, medium or a large corporation, you probably have an understanding of what the significance color of money is, but do you know the color of your "business"???

The right color of your company renders customers positive reaction or creates a negative perception; it is therefore paramount to your success to adopt the color that evokes a positive energy in your audience.
Having acquired this new insight, why not start firstly by applying it to your corporate logo, your stationery and business documents, your catalogs, your advertising and possibly - depending on the type of business your packaging products.

Probe The Secrets of Brain

Everything we do, every thought we've ever had, is produced by the human brain. But exactly how it operates remains one of the biggest unsolved mysteries, and it seems the more we probe its secrets, the more surprises we find.                         by Neil deGrasse Tyson

Brain Lobes and waves:

As we all have studied about the four lobes of our brain back in our school days, I’ll give you a brief introduction of them once again so that you can re-collect that good old theory.

To study Neuro-marketing, one definitely needs to know all parts of the brain in order to understand the functioning and how each part reacts to different parts of an advertisement. Starting with the lobes

In most of the cases by studying activation in these lobes we’ll get to know whether a commercial is going to be liked by people or announced boring.

Apart from lobes, brain waves play an important role as they determine our state when we are exposed to external stimuli. The major 4 waves are:

Image Courtesy: Google Images.

I know this has become too scientific to grasp but this simple theory of brain has led to so many discoveries and manifestation of profit among investors.Next posts will introduce you to logo designing and branding and I bet this would be something that would make you wonder how simple things can create a complex impact on your minds!!!

   MYSTERY DEMYSTIFIED !! - It's All About Brain Activity.

Exploring new ways to get the best results have always been our motto and so has been for many brands and companies worldwide. It's high time we open our minds to this breathtaking technology.... The advertisement world can be changed easily and the profits can be brought to astounding states..!! The Examples below are self explanatory.. Enjoy :) 

There are many studies that have been conducted till now in the field of neuromarketing but the most famous are: 

1)Campbell’s soup : In 2010 Campbell's decided to change the packaging of their soup as they realized that their sales were not increasing. After studying the effect of packaging using brain scans, ECG, GSR and other biometrics on 40 subjects, they found that the logo of Campbell's

 at the top deterred the consumers from buying certain soups as it made their search difficult. Additional research concluded that the spoon in the packaging did not elicit much activity in the brain as it had little emotional engagement. They decided to replace the spoon with steam to make it look more realistic and replaced the bowl with a bigger one. Also they placed the Cambell’s logo at the bottom instead of keeping it at the top, this change in the design evoked much greater activity in the brain resulting in increase of sales.

      2)Yahoo’s Successful Commercial : Yahoo tested their 60- second television commercial that features happy, dancing people around the world with neuromarketing techniques. It tested it using EEG and found that the ad activated the frontal cortices of brain and the limbic system. The Frontal cortex of brain is associated with memory and emotions. The commercial was aired in September to lure more users to use their search engine and is now a part of their $100 million branding campaign.

      3) KFC Commercial dissected using EEG and eye-tracking : Excitement after one third of the ad increases followed by the number of faces resulting in increased activity in the brain.

Have a look : https://www.youtube.com/watch?v=6UBRSgS0aGA&feature=c4-overview-vl&list=PL3ADB9BD036BA33A9

CATCHING the hands of Neuro-marketing!!!!!!

Now coming to the most crucial part of this nouveau technology , how one is going to perform it in a laboratory?? There are many ways to measure physiological responses to stimuli being presented but the most important ones are:

      1. fMRI

  Functional magnetic resonance imaging (fMRI) measures blood flow to various parts of the brain during different tasks, exposure to stimuli, or experiences. But large, expensive equipment and the unnatural  or unusual experience of the test limit fMRI to small sample sizes and make it non-scalable.

      2. EEG

 Electroencephalography (EEG) uses sensors or electrodes on the scalp to measure electrical Impulses emitted by the brain. It is simpler than brain scanning and good at measuring changes over short time periods. 

     3. Eye Tracking

 Eye tracking records what a participant is looking at, in what order, and for how long. It is portable, non-invasive, and relatively easy to use and scale. Some agencies can offer eye tracking with in-home webcams, and kits can be carried to any location.

image courtsey : google images

These techniques provide an insight to a consumer brain and help us know the effectiveness of advertisements on our sub conscious mind, how a consumer reacts to packaging of some products or the way an advertisement is portrayed.

Lets look at this amazing video to get more idea of how these instruments are actually used. Using these techniques we can know how effective our adverts or movie trailers are. There’s a movie fan who loves music and dance but she is least interested in one of the actors present in the trailer. Notice the orange dots which represent the eye movements while watching a movie and the red part represents brain activity. Also note the peaks in her frustration when the same actor sings.  http://www.youtube.com/watch?v=RaLCLVSBlfc

Why You Need To Know What Neuromarketing Is !!

Hope you enjoyed the video link that was shared in the earlier post.

Now the most important question that must have walked through your mind is that where can we use Neuromarketing and why do we actually need to know about this field. Some of you might be aspiring to become the new entrepreneurs in the upcoming year, some of you might be stepping into the world of marketing as a profession (or already in that profession), or some of you wish to expand your business in a new dimension….but what you think you have lacked sometimes is what your customers feel about a certain thing and how you can maximize profit at one go without bearing those heavy losses that make you feel miserable.

Let it be any field in the world, you need neuromarketing everywhere...for e.g.:

• ·         Branding
• ·         Product design and innovation
• ·         Advertising effectiveness
• ·         Shopper decision making
• ·         Online experiences
• ·         Entertainment effectiveness
• ·         Politics

And what not!!

Have you ever thought that each year even when billion dollars are invested in advertising campaigns the returns are not as expected? The main reason being the conventional methods(focus groups and questionnaires) adopted for testing and predicting the effectiveness of those campaigns has generally failed because they depend on consumers’ willingness and competency to describe how they feel when they are exposed to an advertisement.

Now you might think that whenever you buy stuff for yourself, you think rationally but that’s not true. Most of our purchasing decisions are sub-conscious almost 90% and only 10% rational. Hence you can imagine the reason for failure behind those campaigns because our behavioral measures like amount of time and money spent, actual purchase and our verbal measures like the self reported assessment of attitudes, emotions and recalls do not account for a significant percent.  

Now this certainly demands your attention that how do we know what’s hidden in that 90% of the ability and the only thing that can draw your attention towards this astounded reality is neuromarketing !!

Your Brain in The Ad World !!!

Have you ever thought if you could cut the chase straight to the marketing and reach consumers brain instantly and if u did here’s an answer to all your thoughts and its Neuromarketing. Neuromarketing lets you get into the world so different and enchanting that lets your brain decide what it desires and what it actually wants to buy. 

Let’s see what was published in 2004 in a study from the group of Read Montague.  Although you’ll be shocked by the results but the fact revealed was that most of the people preferred Pepsi when they were not aware of the brand  because of its taste and when they were made aware of the brand most of the people preferred Coke, now this is what we call as BRAND LOYALTY.

 Image Courtsey: google images

“Hey you, Yes you! Wouldn’t you like to know why your Ads are not running through my mind”?

 What actually Neuromarketing is?

Well, it is the study that reveals the mystery behind the buy button of your brain. Neuromarketing is not a new form of marketing but yeah a new way of marketing that studies your brain activities as a consumer and the way you respond to certain commercials and advertisements. Your changing behavior, your emotions can be analyzed and can give an answer to the question as to why you favor one product or service over another and what makes some succeed magnificently and others flop miserably.

                                                                             Image Courtsey : google images

Let’s unveil the global success mantra of GANGNUM STYLE.  Yes you are right…the same song that recorded a billion hits on the internet. The neuromarketing study conducted in Brazil reveals that the video was a success because the song has many attractive postures and stimulated our limbic system. That’s strange, right? But lets have a look at this funny video link given below to know the reality.  http://www.pinterest.com/pin/205899014187910974/

Unleash this new technology slowly with every coming blog. Stay connected coz you’re gonna love the way you think, why you think and how you think!!!!!